MediaCollege.com posted a very interesting blog written by
Dave called “Why Videos Go Viral,” which includes an entertaining YouTube
video. In it, the actual YouTube
Trends Manager, Kevin Allocca, presents his ideas and key concepts as to why
and how one simple video can receive millions of hits. Blog author Dave explains, “In a nutshell, it
comes down the three things: 1. Tastemakers, 2. Communities of participation, 3. Unexpectedness.” Furthermore, in the YouTube video Kevin
Allocca states, “These are characteristics of a new kind of media in a new kind
of culture where anyone has access and the audience defines the popularity… No
one has to green light your idea, and we all now feel some kind of ownership in
our own pop culture.” In my opinion,
this humorous, light-hearted video provides all generations, older and those
creating the digital age day by day, with an excellent overview as to how and
why a video goes viral. It has the
ability to spark creativity, interest and understanding of how someone can
create their own niche in the viral video world and how viral video can be
applied in so many different settings. I
teach a unit in one of my Media Technology classes that incorporates an aspect
of this, and I will definitely use this resource next year. I encourage all teachers to view this video
and think about how the message can be incorporated into their classrooms!
Dave. “Why Videos Go
Viral." Official MediaCollege.com Blog., 29 Feb
2012. Web. 3 May 2013.
<http://www.mediacollege.com/forum/entry.php?73-Why-videos-go-viral&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mc-blog+%28MediaCollege.com+Blog%29>
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